15-Year Hardwood Flooring Pro Reveals...

Build Your
Hardwood Empire.

The exact step-by-step playbook to start a hardwood flooring business that makes $80K–$100K your first year — even if you've never picked up a flooring nailer.

Inside: the tools, pricing formulas, and client-getting moves from a guy who's completed 450+ jobs, installed over 500,000 square feet of flooring, and had single jobs pay him $40,000.

YES — I'M READY TO BUILD MY HARDWOOD EMPIRE (JUST $7)

Your Starter Kit will be in your inbox in 60 seconds.

The Problem

You Know Something
Has To Change.

Maybe you're grinding in a job that caps your income at $20–$25 an hour, 40 hours a week, ~$900 in your pocket after taxes. You've done the math. You've also done the Googling — “businesses to start” at 11pm for six months running.

Every “opportunity” you look at either costs $50K to start, takes 4 years to learn, or smells like a scam wrapped in a Zoom webinar.

Hardwood flooring is different. $5K startup. No degree. No license. No certification. You can be running your own jobs solo in 30 days and pulling $80K–$100K in year one if you're willing to hustle.

I know because my brother built his hardwood flooring business from a single $0 Kijiji ad. 15 years later: 450+ jobs. 500,000+ sqft of flooring installed. $40,000 single-job paydays. No employees. No investors. No fancy marketing. Just a truck, a set of tools, and the playbook he's handing to you on this page.

Real Figures From 15 Years In The Trade

The Numbers That
Built The Business.

$80-100K
Realistic Year-1 Income
6x
vs. Working For Someone Else
$40,000
Biggest Single-Job Payday
450+
Jobs Completed
500K+
Sq. Ft. Installed
$5-6K
Startup Cost
0
Certifications Required
30 Days
Avg. Time To Solo Jobs
100%
Referral-Driven Pipeline
YES — I'M READY TO BUILD MY HARDWOOD EMPIRE (JUST $7)

Your Starter Kit will be in your inbox in 60 seconds.

From The Desk Of Dylan John

I Started This With A
$0 Kijiji Ad.

Ontario, Canada

Hey — Dylan here.

15 years ago I was a guy with a truck, a set of hand tools, and zero clients. I posted an ad on Kijiji. Somebody called. I did the job. They told a friend. The friend told a contractor at Monaghan Lumber. Monaghan started throwing me subcontract work.

Fast-forward to today: 450+ completed jobs. 500,000+ square feet of flooring installed. Single jobs paying out $40,000. Clients from 10 years ago still call me when their kids buy their first house. 100% of my business comes from referrals. No ads. No SEO. No cold-calling. Just good work, fair pricing, and a pipeline that compounds.

I wrote the Hardwood Empire Starter Kit because I kept getting the same four questions:

  • “What tools do I actually need?”
  • “How do you price a job?”
  • “Where do you find clients?”
  • “How do you avoid going broke in the first year?”

This guide is every answer, in order, with zero fluff. It's the playbook I wish somebody had handed me on day one.

— Dylan

Hardwood Flooring Pro · 15 Years In The Trade

What's Inside

28 Things You'll Know
That Other Guys Don't

Every bullet is something most flooring guys figure out the expensive way — or never at all.

The one type of hardwood job beginners can charge MORE for than veterans — and why customers actually prefer hiring you for it

Why you should NOT start with installation — and the easier, higher-margin service most flooring guys completely ignore

The 3 tools under $200 that handle 80% of all flooring jobs (plus the expensive ones you should never buy new)

How to price any job in under 3 minutes using the exact formula Dylan runs on every estimate call

The rental yard trick that lets you start with almost zero equipment cost on your first jobs

How to turn a simple refinishing call into a $1,200+ project without upselling a single thing

The biggest pricing mistake new flooring guys make — it's not charging too little, it's what they forget to add

Why 'I don't have experience' is actually an advantage when talking to one specific type of client

The job size sweet spot where you make the most per hour with the fewest headaches

What to say when a customer asks 'are you licensed and insured?' — even before you are

The exact day-by-day sequence for your first week, from zero to your first paid job

Why sanding and refinishing beats installation for cash flow in your first 6 months — and when to flip that

The $0 marketing move that generates flooring leads faster than running Facebook ads

The one question to ask on every estimate that nearly doubles your close rate

How to handle a job that goes sideways without losing the customer or eating the cost

What hardwood species and finishes customers actually want — and why having a confident opinion closes more jobs

How to subcontract your first jobs while still learning — and get paid to do it

The real reason most flooring guys never break $60K — and it has nothing to do with skill

What to charge per square foot in any market, and how to adjust for big city vs. small town

How to land your first 5-star Google review before you've finished your third job

The insurance you actually need vs. the expensive policies contractors will try to sell you

Why homeowners make better clients than general contractors — until one specific revenue milestone

The before/after photo system that fills your pipeline on Instagram with zero ad spend

How to spot a problem floor before you bid — and price it so you still profit when things get complicated

The exact words that hold your price 90% of the time when a customer tries to talk you down

The upgrade conversation that adds $500-$2,000 to almost every job and feels like advice, not a pitch

Why solo operators should start with refinishing over installation — and the exact point when it flips

How Dylan structures his week so he's never working more than 5 days and still clearing six figures

YES — I'M READY TO BUILD MY HARDWOOD EMPIRE (JUST $7)

Instant download. Start reading in 60 seconds.

No Excuses

This Works Even If…

Whatever's holding you back, someone else has been there and figured it out.

You've never held a flooring nailer in your life.

Dylan started with YouTube videos and a willingness to do the work. The guide walks you through what to learn first, in what order, and how to practice before you take on paying jobs. Skill is learnable. This gives you the map.

You still have a full-time job.

You don't quit until the flooring income replaces what you're making now. The Starter Kit shows you how to build your client base on weekends, land your first few jobs while still employed, and make the jump when the numbers make sense — not before.

You're in a small town.

Dylan knows guys running successful flooring businesses in markets you've never heard of. In a small town you're often the only guy who shows up on time and answers the phone. That alone gets you booked.

You only have $5K or less to start.

You don't need a shop, a van, or a crew on day one. The guide covers exactly what to buy first, what to rent, and how to structure your first jobs so you're profitable before you spend money on growth. Most guys get started for under $3K.

What This Would Cost You Anywhere Else

You could piece this together yourself. It would take months and cost you jobs while you figured it out.

Trade School / Online Courses
$850 – $5,000

Weeks of classes. Outdated info. Zero real-world business training.

Hardwood Empire Starter Kit
$7

Real-world playbook. Business skills + trade knowledge. Start this week.

Seven dollars. Less than a sandwich from a food truck. And it might be the thing that changes your entire financial situation.

YES — I'M READY TO BUILD MY HARDWOOD EMPIRE (JUST $7)

Questions & Answers

Do I need experience in flooring or construction?

Not at all. The Starter Kit is designed for complete beginners. It walks you through everything from the basics of hardwood flooring to landing your first paying client. Many successful flooring business owners started with zero experience.

I'm already in the trades. Is this still useful?

Absolutely. If you're already handy or working in construction, you have a head start on the technical side. The Starter Kit focuses heavily on the business — pricing, getting clients, and scaling — which is where most tradesmen struggle.

Is this just about installation? What about sanding and refinishing?

The Starter Kit covers the full scope: installation, sanding, refinishing, and repairs. Refinishing is covered in depth — it's where the biggest margins are, and where most new flooring businesses should start.

What format is it?

It's a digital PDF guide you can read on any device — phone, tablet, or computer. You get instant access after purchase. No waiting for shipping.

What's the guarantee?

60 days. We call it the NOPE guarantee. If you read the Starter Kit and feel it didn't give you a clear path to starting a hardwood flooring business — for any reason — email us and we'll refund your $7. No questions asked.

Stop Thinking About It.
Start Building.

For $7, you get everything you need to start a hardwood flooring business the right way — from someone who's actually done it.

Here's What You Get

A $25B+ industry with almost no barrier to entry

A proven system from someone who's actually done it — not a course creator

28 specific insights that take years to learn on your own

Profitable from day one with the right pricing and job selection

60-day NOPE guarantee — you risk absolutely nothing

YES — I'M READY TO BUILD MY HARDWOOD EMPIRE (JUST $7)

Instant download • 60-day NOPE guarantee • Start reading in 60 seconds

P.S. — In case you scrolled to the bottom:

1. The hardwood flooring industry is a $25B+ market with almost no barriers to entry — and most local markets are wide open.

2. Dylan John built a six-figure flooring business from scratch with no degree, no business experience, and less than $5K to start.

3. For $7, you get his complete playbook: tools, pricing, client-getting, and 28 things most guys figure out the hard and expensive way.

4. This works even if you've never held a nailer, still have a day job, live in a small town, or have less than $5K to invest.

5. There's a 60-day NOPE guarantee. If this doesn't give you a clear path forward, email us and get your $7 back. Zero risk.

GET THE STARTER KIT — $7